The Annual Sales Meeting held this year from March 15th to 16th proved to be an invaluable platform for connecting with the entire team and aligning our goals and priorities for the upcoming year. With the theme of “Excellence by Innovation,” the meeting aimed to encourage a culture of innovation across all departments.
The event started with the CEO, Mr Manoj Marar, setting the agenda for the day and underlining the importance of innovation in achieving excellence. The International Sales lead (Mr. Sasikanth) and South Asia Business head (Mr. Harish Menon) provided insights into the performance of 2023 and outlined targets for 2024, along with strategies to achieve them. A highlight of the meeting was the discussion on the success of Tata Foods, showcasing the importance of determination and innovation in driving success. Additionally, it was suggested to explore new clients and applications beyond the traditional food and fragrance sectors. An example of Nabhi Sutra was discussed, highlighting how unique spice oils, beneficial for external use, can open paths for innovative and out-of-the-box thinking. This discussion highlighted the significance of expanding our product varieties and experimenting with new techniques to promote innovation and development.
Following that, the presentation shifted to the performance of the AUREA, showcasing the significant growth potential in the nutraceutical sector. The emphasis was on “Excelerating Innovation,” as both excellence and speed are the driving forces behind innovation at Aurea. Subsequently a review of the B2B performance was conducted, along with the outlining of plans for the upcoming year. The discussion also highlighted the successful B2C initiatives of Rebound, showcasing innovative advertisements, delivery methods, and partnerships with various apps, all contributing to future growth strategies.
Next, the Marketing and Corporate Communications team provided updates on the efficient internal communication channels they have established, including PL One, WhatsApp, and Microsoft Teams. They emphasized the importance of regularly using these channels for effective communication. Additionally, they discussed ongoing updates on LinkedIn and exhibitions, focusing on creating more engaging content and outlining plans for 2024.
Day two was dedicated to an engaging sales training session conducted by Mr. Kalyan Sen, Lead Worker & Facilitator, Turnkey Training (P) Ltd. The training focused on improving the effectiveness and efficiency of the sales process, empowering the team with valuable insights and techniques.
The meeting concluded with a celebratory event, providing an opportunity for team members to connect and strengthen their bonds.
Overall, the Annual Sales Meeting played a major role supporting innovation, collaboration, and goal alignment, paving the way for excellence in the year ahead.
