Aurea Biolabs recently participated in the CPHI & PMEC India 2024 event held at the India Expo Centre in Greater Noida from November 26 to 28. Aurea received significant engagement at the booth, attracting over 1,500 visitors and generating around 200 product inquiries. This included interactions with prospective customers who were also exhibitors, indicating a robust networking environment.
The attendee profile was diverse, comprising individuals from procurement, research and development, sales, and business development teams. Common inquiries revolved around product specifications, availability of studies, pricing, and the geographical distribution of their ingredients. Key products that garnered interest included Zeal Iron, Fitnox, Acujoint, and various Zeal formulations like Glutathione and Melatonin.
Insights from discussions highlighted industry trends such as the regulatory constraints on marketing Ashwagandha in India and an increasing demand for liquid liposomes and nitrate-boosting ingredients.
Overall, Aurea Biolabs’ presence at CPHI enhanced brand awareness within the pharmaceutical sector, with plans to optimize booth positioning and digital outreach for future events.
