From November 5 to 7, 2024, our sales team participated in Gulfoods in Dubai, one of the world’s largest food and beverage exhibitions. The event provided a valuable platform to showcase our products and engage with a diverse range of customers across key sectors, including tea and coffee, bakery, and quick-service restaurants. Among our most popular products were natural colours, which saw growing demand as clean-label solutions. Tea manufacturers showed strong interest in our cardamom offerings, including cardamom oil and encapsulated forms, recognising their quality and versatility. Seasonings and spice blends were also a significant draw, with customised solutions for quick-service restaurants reflecting the industry’s increasing need for tailored flavours.
The sales team observed several key trends shaping the industry. There is a rising demand for sustainable and clean-label products, aligning closely with our commitment to natural solutions. Additionally, the increasing interest in customised flavours was particularly pronounced among quick-service restaurants aiming to stand out in a highly competitive market.
The event underscored the importance of staying customer-focused and innovative. Continuing to highlight our sustainability efforts will be crucial, as this aspect is becoming increasingly significant to our customers.
