Aurea Biolabs had participated in the Supply Side West, one of the most influential trade shows for the health and nutrition industry held in Las Vegas from October 23 to 25. The event provided us a great opportunity to connect with current and potential clients, while showcasing our innovative product range.
Our booth attracted a diverse group of professionals, including procurement and product development (PD/R&D) teams, along with brand managers and distributors interested in new suppliers. We fielded frequent questions about our technology and ingredient offerings, with particular interest in products for gut health, metabolism, sleep, and women’s health, especially those suited for gummy and liquid forms.
Product Highlights
Among our featured products, Mystasis, Actbiome, our new sleep product in development, SR liposomes, magnesium, and Acujoint drew the most attention. Visitors were also curious about our latest research and clinical studies, adding value to our engagements.
Industry Insights and Trends
Client discussions highlighted growing trends, including demand for gut health solutions, non-melatonin sleep aids, women’s health, and metabolism support. Commoditized products like ashwagandha are also evolving with new claims. Gummies remain popular, reflecting a continuing trend toward convenient supplement formats.
Booth Design and Application Samples
Our booth design received positive feedback, and the applications we showcased—like tablets and colour samples—engaged visitors well.
SupplySide West 2024 offered us valuable insights and a chance to strengthen our industry position. We look forward to leveraging the connections made and insights gained to continue our growth in the health and nutrition sector.
